The recent MIHAS@Dubai event has made headlines by achieving an impressive RM2.2 billion in sales, exceeding its target by 120%. This remarkable success, announced on November 20, 2024, showcases Malaysia‘s strong position in the global halal market. But what does this mean for international trade and businesses?
- MIHAS in Dubai achieved 120% sales target.
- Malaysia strengthens halal trade diplomacy.
- INSP connects Malaysian companies with buyers.
- Four MoUs signed during MIHAS event.
- Collaboration enhances Malaysia's global halal presence.
- MIHAS sets high benchmarks for future events.
Malaysia’s MIHAS@Dubai Event Sets New Records in Global Halal Trade
How does an event like MIHAS@Dubai impact global trade dynamics? The recent exhibition not only showcased Malaysia’s halal products but also strengthened economic ties with the Middle East and North Africa (MENA) regions. The event attracted 215 Malaysian companies, demonstrating the growing demand for halal products worldwide.
Key Highlights of MIHAS@Dubai and Its Global Impact
The MIHAS@Dubai event has several key takeaways for businesses worldwide:
- Achieved RM2.2 billion in sales, surpassing expectations.
- Established four memorandums of understanding (MoUs) to enhance trade.
- Showcased over 215 Malaysian companies and their halal offerings.
- Strengthened Malaysia’s position as a global halal hub.
Strategic Partnerships and Future Opportunities in Halal Trade
MIHAS@Dubai facilitated vital partnerships, including collaborations between Malaysian companies and international firms. These alliances are crucial for expanding market reach and enhancing product offerings. For instance, Hijrah Nature Herbs partnered with Canter & Company to promote Malaysian herbal products globally.
Impact on U.S. Businesses and the Halal Market
For U.S. companies, the success of MIHAS@Dubai presents an opportunity to tap into the growing halal market. As consumer demand for halal products rises, American businesses can explore partnerships with Malaysian exporters to diversify their product lines and reach new customers.
Looking Ahead: The Future of Halal Trade in Malaysia
With MIHAS@Dubai setting a high benchmark, Malaysia aims to lead the global halal economy. The event not only showcased the country’s commitment to halal excellence but also emphasized the importance of international collaboration in trade. As Malaysia continues to strengthen its global presence, businesses worldwide should consider the potential of halal products in their markets.
