As Black Friday approaches, many Apple fans are eagerly anticipating discounts on the latest MacBook Pro models. However, on November 24, 2024, Apple announced that it will not offer any price cuts or vouchers for its flagship M4 MacBook Pro laptops. So, what does this mean for shoppers looking for great deals this holiday season?
- Apple offers no discounts for M4 MacBook Pros.
- Trade-in program available for Apple hardware only.
- Discounts found on Amazon for MacBook Pros.
- Extended returns policy until January 2025.
- AppleCare+ still available with third-party purchases.
- Amazon discounts may attract hesitant buyers.
Apple’s Black Friday Strategy: No Discounts on M4 MacBook Pro Models
Why is Apple opting out of Black Friday discounts? While many consumers expect price cuts during this shopping frenzy, Apple has chosen to maintain its pricing strategy. This means that shoppers hoping for a deal on the new M4 MacBook Pro will be disappointed. Instead, Apple is promoting its trade-in program, but only for customers trading in Apple devices.
Where to Find Discounts on M4 MacBook Pro Models This Black Friday
Although Apple isn’t offering discounts, savvy shoppers can still find great deals on M4 MacBook Pro models through third-party retailers. Amazon is leading the charge with enticing offers, making it a go-to destination for tech enthusiasts this holiday season.
Discounts Available on Amazon for M4 MacBook Pro Models
Amazon is providing competitive discounts on various M4 MacBook Pro configurations, which can be a game-changer for budget-conscious consumers. Here are some of the current deals:
- Entry-level M4 MacBook Pro (16 GB RAM, 512 GB storage) – $200 off
- 14-inch M4 Pro MacBook Pro (24 GB RAM, 512 GB storage) – $250 off
- 16-inch M4 Pro MacBook Pro (24 GB RAM, 1 TB storage) – $300 off
- Extended return policy until January 31, 2025
Why Choose Amazon for Your MacBook Pro Purchase?
Buying from Amazon not only provides discounts but also offers an extended return policy. This means you can take your time to decide if the MacBook Pro is right for you. Plus, purchasing from a third-party retailer doesn’t affect your ability to buy AppleCare+, ensuring you still receive the manufacturer’s support.
Apple’s Pricing Strategy: A Double-Edged Sword
Apple’s reluctance to discount its products during Black Friday reflects its brand strategy. By maintaining higher price points, Apple reinforces the premium status of its MacBook Pro line. However, this strategy may push potential buyers towards third-party retailers, where they can find better deals. Will this shift consumer loyalty in the long run?
