The new winter 3×3 professional league, Unrivaled, has made a strong debut with impressive viewership numbers. Co-founded by WNBA stars Napheesa Collier and Breanna Stewart, the league averaged 313,000 viewers during its opening game on January 22, 2025. With such a promising start, can Unrivaled sustain this momentum throughout the season?
- Unrivaled averaged 313,000 viewers in debut.
- Second game averaged 311,000 viewers.
- Highest average salary in women's sports history.
- Social media content reached 31 million views.
- Ratings not fully indicative of fan interest.
- League aims for 300,000 average viewers this season.
Unrivaled’s Opening Weekend Sets New Records for Women’s Basketball
Can Unrivaled continue to captivate audiences? The league’s opening weekend showcased two of the most-watched women’s basketball games ever on TNT Sports. With viewership peaking at 364,000, Unrivaled is already making waves in the sports world.
What to Expect from Unrivaled in the Coming Weeks
As Unrivaled kicks off its season, fans can look forward to exciting matchups and strong player performances. The league features 36 top WNBA players, with an average salary exceeding $200,000. This commitment to player compensation is a game-changer for women’s sports.
- Broadcasting on TNT and TruTV, with streaming on Max.
- Games scheduled for Friday and Monday nights, plus Saturday games.
- Emphasis on player experience and fan engagement.
- Strong social media presence with millions of views across platforms.
How Unrivaled is Redefining Women’s Sports
Unrivaled is not just about the games; it’s about creating a community. By focusing on player experience and fan interaction, the league aims to build a loyal following. The partnership with Warner Bros. Discovery enhances its visibility, ensuring that more fans can connect with their favorite players.
The Impact of Viewership on Future Seasons
Initial viewership numbers are promising, but how will they evolve? Historically, sports leagues see fluctuating ratings, especially after a strong debut. Unrivaled hopes to maintain an average of 300,000 viewers or more, which would solidify its position in the sports market.
With the second week of play starting soon, all eyes will be on Unrivaled. Will it continue to break records and engage fans? The excitement is just beginning!
