On January 23, 2025, Boone Hogg and Logan Jugler launched “Stick Nation,” an internet community dedicated to celebrating unique sticks found around the world. The movement, which began in Utah in 2023, has grown to nearly 3 million followers on Instagram and has inspired a global community that shares whimsical and imaginative stick descriptions.
- Boone Hogg and Logan Jugler created Stick Nation.
- Instagram account has nearly 3 million followers.
- Community encourages outdoor exploration and stick appreciation.
- Unique stick lexicon includes "modded" and "natty."
- Controversy arose over Antarctic stick submissions.
- Future plans include "Stick Quests" and a book.
“Stick Nation” began as a lighthearted project when Hogg and Jugler found an interesting stick on a Utah trail in 2023. They created an Instagram account to share humorous reviews of sticks, which quickly attracted attention and followers. The community now spans all seven continents, with participants known as “Stickheads” sharing their finds and engaging in playful banter about sticks. Notable figures, including Lin-Manuel Miranda, have joined the movement, further enhancing its visibility.
The community has developed its own lexicon, categorizing sticks as “modded” or “natty,” based on their alterations. Sticks are evaluated based on their curves, aura, and lore, with users submitting hundreds of videos daily. Hogg and Jugler, who maintain full-time jobs, emphasize inclusivity, stating they do not want to be gatekeepers of stick appreciation. They aim to inspire people to connect with nature and each other through their shared love of sticks.
As part of their mission, Hogg and Jugler recently hosted a “Stick of the Year” competition, which drew significant participation. They plan to introduce “Stick Quests,” where community members will search for specific sticks, and they are also publishing a book featuring various sticks. This initiative reflects their goal of encouraging outdoor activities and fostering connections among participants.
Stick Nation has transformed from a humorous social media account into a global movement that promotes creativity and outdoor exploration. With plans for future events and publications, Hogg and Jugler hope to continue expanding their community and inspiring others to appreciate the simple joys of nature.
