Fox Corp. has sold out all advertising spots for Super Bowl 59, scheduled for February 9, 2025. More than ten commercials have reportedly been sold for $8 million each, reflecting a significant increase in demand for ad space during the major sporting event.
- Fox Corp. sold out Super Bowl ad spots.
- Ad prices reached $8 million each.
- Live sports viewership continues to grow.
- Increased demand for longer ad formats.
- AI and pharmaceuticals increase ad presence.
- Super Bowl airs on Tubi for first time.
The Super Bowl is one of the most-watched events in the united states, and its advertising slots are highly coveted by brands. Fox CEO Lachlan Murdoch noted that the company has achieved record pricing for ad spots, indicating a strong market for live sports advertising. The average price for ads has surged from approximately $7 million last year to $8 million this year, with some spots seeing price increases of around $500,000 as the event date approaches.
Last year, the Super Bowl attracted an estimated 123.7 million viewers, making it a prime opportunity for advertisers. The event’s popularity is further underscored by the fact that more than 115 million viewers tuned in during its last airing on Fox in 2023. Advertisers are eager to reach these large audiences, especially as traditional cable TV viewership declines.
This year’s game will feature the Kansas City Chiefs against the Philadelphia Eagles. Advertisers are expected to include a mix of automakers, restaurants, and food and beverage companies, alongside new entrants from the artificial intelligence and pharmaceutical sectors. Mark Evans, executive vice president of ad sales for Fox Sports, mentioned that there will be an increase in 60-second ads, alongside the usual 15- and 30-second spots. For the first time, the Super Bowl will also be available on Fox’s free, ad-supported streaming service Tubi, allowing advertisers to reach an even broader audience.
As the advertising market continues to recover from the pandemic, live sports events like the Super Bowl remain a key focus for media companies and advertisers alike. The heightened demand for ad space reflects the ongoing value of live sports in a changing media landscape.
The sellout of Super Bowl ad spots at record prices highlights the event’s significance in the advertising world. With substantial viewership expected, brands are eager to capitalize on this opportunity, marking a robust recovery in the advertising market.
