Hellmann’s is making a splash with its Super Bowl ad featuring the beloved film “When Harry Met Sally.” On January 29, 2025, the brand celebrates its fifth consecutive year at the big game, bringing nostalgia and flavor to football fans everywhere. Are you ready for a fresh take on a classic moment?
- Hellmann’s celebrates fifth Super Bowl ad year
- Ad recreates iconic When Harry Met Sally scene
- Meg Ryan and Billy Crystal reprise roles
- Focus on mayonnaise for game-day dishes
- Interactive TikTok filter and Pinterest effect
- Collaboration with Katz’s Deli for sandwich pack
Hellmann’s Super Bowl Ad Celebrates Nostalgia and Flavor with a Twist
What happens when classic cinema meets game-day cuisine? Hellmann’s is here to show you! This year, they’ve taken a beloved scene from “When Harry Met Sally” and added their signature mayonnaise to the mix. Fans of the film will love seeing Meg Ryan and Billy Crystal back at Katz’s Deli, while younger viewers will connect with Sydney Sweeney’s modern twist on a famous line.
Exciting Collaborations and Interactive Elements for Fans
Hellmann’s is not just stopping at a memorable ad. They are engaging fans through creative partnerships and interactive experiences. This campaign taps into the excitement of the Super Bowl while promoting their mayonnaise as a must-have for game-day dishes. Here’s what you can expect:
- Collaboration with social media creators like Alix Earle.
- Interactive TikTok filters that let users explore the ad’s perspective.
- Pinterest effects for fans to create their own “what she’s having” sandwiches.
- Exclusive sandwich packs available through Katz’s Deli, featuring classic recipes.
Bringing Back Iconic Moments with a Modern Twist
In the ad, Meg Ryan’s character realizes her meal is missing something essential. When she adds Hellmann’s mayonnaise, the scene takes a lively turn, echoing the original’s charm while appealing to today’s audience. Sydney Sweeney’s delivery of the line “I’ll have what she’s having” is a clever nod to the film’s legacy, bringing it into the present.
Measuring Success in the Digital Age
How does Hellmann’s plan to gauge the impact of this campaign? They will track engagement metrics on social media and monitor conversations around the ad. This approach ensures they connect with fans and understand what resonates with them, making the campaign a win for both the brand and its audience.
Why Nostalgia Works in Advertising
Nostalgia is a powerful tool in marketing. It connects people to memories and emotions, making them more receptive to the message. By using a beloved film, Hellmann’s taps into the fondness many have for “When Harry Met Sally,” creating a warm, inviting atmosphere that invites viewers to enjoy their products.
With all these exciting elements, Hellmann’s is set to make a memorable impact this Super Bowl season. Will you be trying their “what she’s having” sandwich?
