On a cold day in mid-November 2025, Joseph Osse, a 32-year-old firearms enthusiast from Salt Lake City, drove into the desert to film himself target shooting. Known on YouTube as Graizen Brann, he has created over 300 videos showcasing his shooting skills and techniques, contributing to a growing online subculture centered around firearms.
- Joseph Osse films target shooting videos.
- Over 300 YouTube videos created by Osse.
- Firearms content appeals to niche audiences.
- New generation of diverse gun owners emerging.
- Guntube subculture gaining significant traction.
The rise of firearms content on YouTube is reshaping American gun culture. This trend is characterized by younger and more racially diverse audiences who are increasingly interested in tactical training and self-defense. As traditional methods of learning about firearms have shifted from family teachings and military experiences to digital platforms, many enthusiasts now turn to online creators for guidance.
Statistics indicate that firearms channels have attracted significant viewership: over 29 billion views on YouTube alone. This surge in interest has led to the emergence of a community referred to as “guntube,” where creators are commonly known as guntubers. The accessibility of these channels allows individuals like Osse to share their passion while connecting with others who share similar interests.
- Joseph Osse began posting videos about a year ago.
- His video titles include “Plinking Steel” and “Art of the Mag Dump.”
- A new generation is engaging with firearms education through digital media.
This shift highlights how social media platforms are influencing hobbies and educational practices related to firearms. By utilizing these modern tools, enthusiasts can reach wider audiences and foster communities that were previously limited by geographical or cultural boundaries.
The evolution of gun culture through platforms like YouTube demonstrates changing dynamics in how individuals learn about and engage with firearms today. As more people participate in this digital landscape, it will be interesting to observe its long-term effects on societal attitudes toward guns.
