This Super Bowl weekend, the box office is slower than expected, with Universal/DreamWorks Animation’s “Dog Man” earning $13.7 million in its second weekend. Will family audiences turn things around, or is it too late for this animated flick?
- Universal/DreamWorks Animation's film drops 62%.
- Sony/Spyglass' film projected $8.5M-$10M.
- Super Bowl weekend box office expected $57.8M.
- Diverse audience demographics reported for films.
- IMAX docu-concert movie performs strongly.
- Overall box office trends show significant declines.
As the weekend unfolds, it seems like moviegoers are less interested in new releases, leading to disappointing numbers across the board.
Box Office Breakdown: “Dog Man” Leads While New Releases Struggle
With “Dog Man” dominating the box office, will it maintain its momentum? Despite a 62% drop from last weekend, it remains the top film. However, new entries like “Heart Eyes” and “Love Hurts” are falling short of expectations, leaving many to wonder if audiences are losing interest.
New Releases Struggle to Capture Audience Attention
As “Dog Man” continues to lead, new films are failing to make a splash. “Heart Eyes” is projected to earn between $8.5 million and $10 million, while “Love Hurts” is expected to bring in around $6 million. What’s causing this lack of interest?
Audience Reception: Mixed Reviews for New Titles
Both “Heart Eyes” and “Love Hurts” received lukewarm responses from audiences. With CinemaScores of B- and C+, respectively, it’s clear that viewers are not enamored with these new releases.
- “Heart Eyes” received a 68% positive rating from audiences.
- “Love Hurts” is seeing a disappointing $6 million opening.
- PostTrak scores indicate a lack of enthusiasm for both films.
- Overall, the weekend box office is expected to be the best since COVID-19.
Historical Context: Super Bowl Weekend Trends
Historically, Super Bowl weekends have seen varying box office results. Before the pandemic, earnings reached as high as $80.7 million. This year, while numbers are improving, they still fall short of those pre-COVID highs. Will future weekends continue this upward trend?
As the box office landscape shifts, it remains to be seen how these trends will evolve. Will audiences return to theaters, or are they finding entertainment elsewhere? Only time will tell.