Yusuf Aditya Putratama, a former TVRI contributor, recently expressed his shock at being laid off after seven years of service. How does one adapt to sudden changes in their career? Aditya faced this challenge head-on, turning adversity into opportunity.
- Yusuf Aditya Putratama laid off by TVRI.
- Experienced job insecurity as a freelancer.
- Opened a warung named "Kamis Legi."
- Utilizes social media for business promotion.
- Business faces challenges but shows growth.
- Honors from TVRI still support his family.
How Yusuf Aditya Turned Layoff from TVRI into a Business Opportunity
What happens when life throws a curveball? For Aditya, losing his job as a TVRI contributor was a wake-up call. Instead of despairing, he launched a food business that has begun to thrive. His story is a testament to resilience and creativity in tough times.
Building a Business After Losing a Job: Aditya’s Journey
Aditya’s experience reflects a broader trend of individuals pivoting careers in response to economic shifts. Here’s how he did it:
- Launched a warung called “Kamis Legi” with his wife.
- Utilized social media to promote his business.
- Focused on local ingredients to reduce costs.
- Maintained a strong connection with his journalism roots.
Social Media as a Tool for Growth in Business
Aditya leveraged his substantial social media following to promote his warung. With over 200,000 Instagram followers and 300,000 on TikTok, he found a way to market his food without spending on ads. This strategy not only increased visibility but also helped him support local businesses.
Resilience in the Face of Adversity: Lessons Learned
Aditya’s journey teaches US valuable lessons about resilience. He emphasizes the importance of adapting to change and staying focused on long-term goals. By embracing his situation, he has not only supported his family but also contributed to his community.
Future Aspirations: Balancing Business and Journalism
Despite his business success, Aditya still dreams of returning to journalism. He believes that his experiences in both fields can coexist, enriching his life and work. His story is a reminder that with determination, one can navigate the complexities of career transitions.
