Meghan Markle’s new lifestyle brand, As Ever, is stirring up controversy just days after its announcement on February 20, 2025. Why is this brand causing such a stir? The name closely resembles an existing clothing brand based in New York and New Jersey, also called As Ever, leading to backlash on social media.
- Meghan Markle launches lifestyle brand As Ever.
- Brand name causes controversy with existing company.
- As Ever clothing brand responds to backlash.
- Markle's brand focuses on food and gardening.
- Social media users criticize Markle's name choice.
- Netflix series premiere delayed due to wildfires.
Meghan Markle’s As Ever Brand Sparks Controversy Over Name Similarity
What happens when a celebrity launches a brand with a name already in use? Meghan Markle’s new venture, As Ever, is facing backlash for its name, which many believe infringes on an established clothing brand. The co-founder of the original As Ever has expressed concern and is seeking legal advice, highlighting the complexities of brand identity in today’s market.
Social Media Reaction to Meghan Markle’s Brand Announcement
Following the announcement, social media erupted with mixed reactions. Critics argue that Markle should have conducted a more thorough search before choosing the name As Ever. This incident raises questions about the responsibilities of public figures in brand creation.
Key Concerns Raised by Critics of As Ever
Many users on social media voiced their opinions, leading to a heated debate. Here are some key concerns:
- Potential trademark infringement on the existing As Ever brand.
- Accusations of Markle not doing her due diligence.
- Concerns about the impact on the original brand’s identity.
- Calls for clearer guidelines on brand naming in the entertainment industry.
The Future of Meghan Markle’s As Ever Brand
Despite the controversy, Markle remains optimistic about her brand’s future. Set to launch in Spring 2025, As Ever aims to focus on lifestyle elements like food, gardening, and thoughtful living. Can she navigate this controversy and still find success?
Legal Implications of Brand Naming
The situation underscores the importance of understanding trademark laws. Many entrepreneurs overlook this critical step, which can lead to costly disputes. As the As Ever controversy unfolds, it serves as a reminder for all aspiring business owners to conduct thorough research before launching a brand.
As Meghan Markle’s As Ever brand prepares for its launch, the unfolding drama over its name will likely continue to capture public interest. Will this controversy hinder its success, or will Markle’s vision prevail?
