Southwest Airlines announced on March 11, 2025, that it will begin charging certain passengers for checked luggage, marking a significant change for the airline known for its customer-friendly policies. The new fee will apply to flights booked on or after May 28, although the specific charges have not yet been disclosed.
- Southwest Airlines to charge for checked bags
- New policy effective for bookings after May 28
- Changes aim to boost profitability and loyalty
- End of free bags marks policy shift
- Exceptions for loyalty program members announced
- Points system will be recalibrated for fares
This decision comes as part of a broader strategy to enhance profitability and reward loyal customers, according to Southwest’s president and CEO Bob Jordan. The airline has faced financial difficulties in recent years, including layoffs and regulatory fines.
Southwest Airlines’ new policy will end the tradition of allowing passengers to check two bags for free, a feature that distinguished it from other major U.S. airlines. The airline’s recent changes also include the introduction of a new fare structure that rewards higher-paying customers with more loyalty points. Preferred members of its loyalty program and those purchasing “Business Select” fares will still be able to check two bags at no charge, while other loyalty program members can check one bag for free.
In the past year, Southwest Airlines has experienced significant challenges, including a $140 million fine due to operational failures during the 2022 holiday season and the layoff of approximately 1,750 employees, or 15% of its corporate workforce. These measures are part of a response to pressures from Elliott Investment Management, which has been advocating for changes within the company.
As the airline adapts to these challenges, it continues to recalibrate its loyalty program, adjusting how points are awarded based on fare prices. The introduction of a “Basic” fare for its lowest-priced tickets is also part of this strategy. These developments signal a shift in Southwest’s approach to customer service and profitability, moving away from its traditional policies.
The implementation of checked bag fees represents a major shift for Southwest Airlines, which has long been celebrated for its customer-friendly practices. As the airline navigates financial pressures and adapts its business model, travelers will need to stay informed about these changes to avoid unexpected costs.
