Ashly Burch Speaks Out on Sony AI Threatening Her Horizon Zero Dawn Role

"Ashly Burch Addresses Sony AI Threat to Her Horizon Zero Dawn Role"

The speaker expresses concern about AI's impact on game performance, emphasizing the need for actor protections and consent in using their likenesses.

Sam Gupta5 hours agoLast Update : 5 hours ago

Hear what Horizon Zero Dawn actor Ashly Burch thinks about Sony AI taking her job

www.theverge.com

AI technology is shaking up the gaming industry, and actors like Ashly Burch are feeling the impact. On March 15, 2025, Burch expressed her concerns about AI’s role in video games, especially regarding the potential loss of human performance in gaming. Are we ready to let machines take over the art of storytelling?

6 Key Takeaways

Concerns about AI in game performance
SAG-AFTRA strike for AI protections
Consent required for AI character creation
Fair compensation for AI likeness usage
Fear of losing artistic rights and recourse
Desire for future generations of actors

Fast Answer: Ashly Burch, the voice of Aloy in Horizon Zero Dawn, raises concerns about AI in gaming. She emphasizes the need for actor protections amid the ongoing SAG-AFTRA strike against AI use in video games, advocating for consent and fair compensation.

AI in Gaming: What It Means for Actors and Players

As AI technology advances, the gaming landscape is changing rapidly. But what does this mean for the talented actors who bring our favorite characters to life? With the rise of AI-generated performances, actors like Burch worry about their livelihoods and the future of game performance as an art form. Will we sacrifice human creativity for technological convenience?

Warning! The ongoing SAG-AFTRA strike highlights the urgent need for protections against AI in the gaming industry. This is particularly relevant for US actors and gamers who value authentic performances.

The Fight for Actor Protections in the Age of AI

The current strike by SAG-AFTRA is a critical moment for actors in the gaming industry. They are demanding safeguards against the misuse of AI technology. Here are some key points from their fight:

Actors must give consent before their likeness or voice is used in AI.
Fair compensation for the use of AI-generated performances is essential.
Transparency in how AI doubles are utilized is a priority.
Protecting the integrity of game performance as an art form is vital.

The Future of Game Performance: AI vs. Human Talent

As we look ahead, the question remains: can AI truly replicate the depth of human emotion in gaming? While technology can enhance graphics and gameplay, it lacks the nuanced performances that actors provide. The fear is that if actors lose their rights, we may see a future filled with soulless characters devoid of real emotion.

Why This Matters to Gamers and Fans

For gamers, the authenticity of character performances is crucial. A great game is not just about mechanics; it’s about the stories and emotions conveyed through characters. If AI takes over, will we lose the heartfelt connections that make gaming special? The fight for actor rights is not just an industry issue; it affects every player who loves immersive storytelling.