On March 18, 2025, General Motors (GM) announced a collaboration with Nvidia to enhance its autonomous vehicle technology and factory operations using AI chips and software. This partnership aims to leverage Nvidia’s platforms for developing advanced driver-assistance systems and improving manufacturing workflows.
- GM partners with Nvidia for AI technology
- Focus on autonomous vehicle development
- AI to enhance factory workflow
- Subscription revenue from driver-assistance systems
- GM's Super Cruise projected $2 billion revenue
- Competitors also collaborating with Nvidia
The collaboration between GM and Nvidia marks a significant step in the automotive industry as traditional automakers strive to advance autonomous technology. Despite previous challenges in commercializing such technology, GM aims to capitalize on AI to enhance vehicle sales and generate subscription revenue from features like its Super Cruise driver-assistance system.
Key details of the partnership include:
- GM will purchase Nvidia chips for its driver-assistance technology.
- The companies will develop AI systems for factory planning and advanced driver-assistance features.
- GM forecasts that its Super Cruise technology could generate approximately $2 billion in annual revenue within five years.
Previously, GM utilized Nvidia’s chips for its Cruise robotaxi service but shifted focus to personal vehicle technology after halting the robotaxi business. Other automakers, such as Toyota, Hyundai, BYD, Mercedes-Benz, and Rivian, have also partnered with Nvidia to enhance their autonomous driving capabilities amid growing competition from Tesla.
This partnership signifies GM’s commitment to integrating advanced AI technology into its vehicles and manufacturing processes, positioning itself competitively in the evolving automotive landscape.
