The blobfish, often referred to as the world’s ugliest animal, was named Fish of the Year by the Mountain to Sea Conservation Trust in New Zealand on March 19, 2025. This annual competition aims to promote awareness of the country’s freshwater and marine life, with the blobfish winning nearly 1,300 out of over 5,500 total votes.
- Don't judge a blob by its cover.
- Blobfish crowned Fish of the Year 2023.
- Competition raises awareness for marine life.
- Blobfish's victory stems from radio campaign.
- Nine nominees considered vulnerable species.
- New Zealand also has Bird of the Year.
The blobfish, known for its soft and lumpy appearance, has gained popularity since becoming the mascot for the Ugly Animal Preservation Society in 2013. It typically resides on the sea floor, growing to about 12 inches (30 cm) in length, primarily found off the coasts of Australia and Tasmania at depths of 2,000 to 4,000 feet (600 to 1,200 meters). In its natural habitat, the blobfish maintains a more typical fish shape due to high water pressure, but it deforms into its characteristic mushy form when brought to the surface.
This year’s competition saw the blobfish triumph over the orange roughy, a deep-sea fish known for its mucous canals. The blobfish garnered support from local radio hosts Sarah Gandy and Paul Flynn, who rallied listeners to vote for the underdog. Their campaign emphasized the blobfish’s need for recognition, stating, “It needs your vote,” which contributed significantly to its victory.
In total, nine out of the ten nominees for Fish of the Year are considered vulnerable by conservation groups, including the blobfish, which faces threats from deep-sea trawling. The Mountain to Sea Conservation Trust aims to highlight these species to promote conservation efforts. The blobfish’s win not only celebrates its unique characteristics but also raises awareness about the challenges faced by marine life.
The blobfish’s recognition as Fish of the Year highlights the importance of marine conservation and the unique characteristics of often-overlooked species. Its victory serves as a reminder of the need for awareness and action to protect vulnerable marine life.
