The BMW M5 Touring is making waves in the U.S. market, surprising many with its high demand. Launched on March 20, 2025, this luxury wagon is gaining traction, with BMW’s Vice President, Sylvia Neubauer, noting that production is evenly split between the M5 sedan and the Touring. But what’s driving this unexpected popularity?
- BMW M5 Touring now available in the US
- Production split between sedan and wagon
- Higher demand for both M5 models
- M5 Touring features hybrid V-8 powertrain
- Potential future for M3 Touring in US
Why Is the BMW M5 Touring Gaining Popularity in the U.S.?
What makes the BMW M5 Touring stand out in a crowded market? This luxury wagon combines performance and practicality, attracting buyers looking for both speed and space.
Key Features of the BMW M5 Touring That Appeal to U.S. Buyers
The 2025 M5 Touring is not just another wagon; it’s a powerhouse. With a hybrid V-8 engine producing 717 horsepower, it can accelerate from 0 to 60 mph in just 3.5 seconds. This impressive performance, combined with its ability to drive 25 miles on electric power alone, makes it a compelling choice for eco-conscious consumers.
- Hybrid V-8 engine with 717 horsepower
- 0-60 mph in just 3.5 seconds
- 25 miles of electric-only driving
- Spacious interior with luxury features
Production Insights: How Demand Is Shaping BMW’s Strategy
BMW initially planned for a 2:1 production ratio favoring the sedan over the Touring. However, the unexpected demand for the M5 Touring has led to a reassessment of this strategy. As Neubauer stated, “There’s even more demand for the Touring,” prompting BMW to increase production for both models.
The Future of the M3 Touring in the U.S. Market
While the M5 Touring is thriving, the future of the M3 Touring in the U.S. remains uncertain. BMW had not planned to introduce the current M3 Touring in the U.S., but if the M5 Touring continues to perform well, there may be hope for its arrival in the next generation.
With the M5 Touring’s success, BMW is redefining expectations for luxury wagons in the U.S. market. Will this trend continue? Only time will tell, but the signs are promising for BMW enthusiasts.