French luxury retailer Printemps has opened its first U.S. store in New York City’s Financial District on March 22, 2025. The store, which spans 55,000 square feet over two floors, offers a variety of merchandise including clothing, shoes, and handbags, with about 25% of its brands being rare or unavailable in the U.S.
- Printemps opens first U.S. store in NYC
- 55,000-square-foot store features luxury merchandise
- Unique architecture and experiential shopping focus
- Red Room transformed into "shoe forest"
- Luxury spending slows amid economic uncertainty
- Americans increasingly important for Printemps sales
The Printemps store aims to provide an experiential shopping environment, featuring a mix of popular luxury brands and exclusive French labels. This includes unique offerings such as beauty and spa services, clothing repairs, and a restaurant with French pastries. The store’s design is inspired by a Parisian apartment, enhancing the shopping experience with rotating displays and food concepts.
Notable features of the store include the Red Room, an Art Deco-style area restored from its original use as a banking hall. This room is now transformed into a “shoe forest,” where customers can browse footwear while enjoying a glass of wine from a nearby bar. Printemps Group, founded in 1865, operates 20 department stores in France and is adapting its approach for the U.S. market.
Despite a slowdown in global luxury spending, particularly in China, the U.S. remains a strong market for luxury brands. According to a report by Kearney, U.S. luxury sales are projected to grow, driven by resilient consumer behavior. Printemps recognizes this opportunity, especially as American customers have increasingly visited its Paris stores, leading to a significant rise in sales from this demographic.
Laura Lendrum, CEO of Printemps America, emphasizes that the store will cater to both luxury shoppers and those looking for more affordable items, ensuring a welcoming environment for all visitors. This strategy reflects a broader trend among luxury retailers to invest in physical stores that offer personalized service and a unique shopping experience.
In summary, Printemps’ new store in New York City combines luxury shopping with unique experiences, aiming to attract a diverse customer base while adapting to current market Trends.
