On 2025-04-30 18:42:00, a significant ruling impacted the telecommunications market in Belgium. The court has now prohibited Orange from using the terms “fiber,” “fibre,” and “glasvezel” in its advertisements and product names without clear disclosure. This decision targets misleading marketing practices around internet connectivity.
- Hof verbiedt Orange termen 'fiber' gebruiken
- Advertenties moeten netwerktype duidelijk vermelden
- Vermelding vereist: gemengd netwerk, niet volledig glasvezel
- Dwansommen volgen bij overtreding verbod
- Orange moet transparantie in productbenaming waarborgen
The court mandates that Orange must explicitly state in the same advertisement that their network is a mixed one, not fully composed of fiber optics. This ruling aims to protect consumers from confusion about the quality and nature of internet services offered.
What does this mean for Belgian consumers and the telecom landscape? How will this influence advertising strategies moving forward? The following fast answer provides clarity on the local impact.
This ruling raises important questions about transparency in telecom advertising. Is the average consumer fully aware of what “fiber” means in their internet service? The court’s decision pushes for honesty and clarity, which benefits everyone.
- Orange must include readable disclaimers in all relevant ads.
- Failure to comply will result in financial penalties.
- The decision encourages other providers to review their marketing claims.
As the telecom sector adapts, consumers should stay informed and demand transparency. Will other providers follow Orange’s lead in clarifying their network types? Only time will tell, but this marks a step towards clearer communication in Belgian telecom advertising.
