Multimerkenwinkel The Fashion Store is expanding its presence in Belgium with the opening of a second store in Hasselt. The new location, set to open on 2025-05-09 00:59:00, boasts an impressive 800 m² space on the popular Genkersteenweg shopping boulevard. This expansion highlights the brand’s commitment to offering a unique in-store experience, including free styling advice to attract shoppers away from online retail.
- The Fashion Store opens second Hasselt location
- Offers 60 brands and free styling advice
- Creates in-store experience vs. online shopping
- Invests in Genkersteenweg site, adds 5 jobs
- Plans expansion to 50 stores in Flanders
- Emphasizes quality clothing and personal advice
The Fashion Store currently operates 22 outlets across Flanders and features around 60 different brands, including a dedicated costume zone. The Hasselt store, located in the former Freetime building on Zandstraat, will create five new jobs and strengthen the chain’s footprint in Limburg. But what makes this new flagship store stand out, and how does it reflect changing shopping Trends in Belgium?
Why is The Fashion Store investing heavily in physical retail when online shopping is booming? The answer lies in the demand for quality clothing paired with personalized service. This move aims to differentiate from online competitors by focusing on customer experience and expert advice. Key points include:
- Offering free styling advice to enhance customer engagement
- Expanding to 50 stores in Flanders, showing confidence in brick-and-mortar retail
- Creating local employment opportunities in Hasselt
- Targeting the Limburg region with multiple store openings
As The Fashion Store continues to grow, will other retailers follow suit by boosting in-store experiences? For shoppers in Limburg, the new Hasselt store promises a fresh and stylish destination. Keep an eye on this brand’s journey as it aims to reshape retail across Flanders.
