Sony is making headlines by shutting down the current version of the PlayStation Stars loyalty program, which launched in 2022. This decision, announced on 2025-05-21, reflects the company’s ongoing evaluation of player engagement and industry Trends.
- Sony shutting down PlayStation Stars program
- Launched in 2022, now evaluated for changes
- Digital collectibles not NFTs or blockchain-based
- Members can earn rewards until July 23
- Program fully ends on November 2, 2026
The PlayStation Stars program allowed users to earn digital collectibles, described as representations of beloved gaming characters and devices. However, these collectibles were not NFTs, as clarified by Grace Chen, VP of network advertising at Sony.
As of now, new members can no longer join the program, but existing users can continue to earn rewards until July 23rd, 2026. This shift raises questions about the future of loyalty programs in gaming.
This move prompts US to consider the evolving landscape of gaming loyalty programs. Will other companies follow suit, or will they innovate to retain player interest?
- Shifts in loyalty programs may redefine player engagement strategies.
- Potential for new, innovative reward systems to emerge in the gaming industry.
- Impact on how companies assess player loyalty and satisfaction.
As the gaming landscape evolves, players and developers alike should stay tuned for new loyalty initiatives that may better align with their interests and needs.
