Drankenhandel Van Oevelen has opened a brand-new, expanded store on Turnhoutsebaan in Oostmalle, marking a significant upgrade for this historic Belgian beverage retailer. On Saturday, 21 June 2025-06-20 21:16:00, locals can explore a shop three times larger than before, offering an impressive selection and unique recycling options.
- Drankenhandel Van Oevelen opens larger store June 21
- Introduces Belgium's first PET and can return system
- Family business operates since 1918 in Essen region
- Offers over 600 beers and 400 wines now
- Invests in automated bottle and can sorting
- Prepares for future Belgian deposit system rollout
What sets this new location apart is its innovative approach to sustainability, being the first in Belgium to accept PET bottles and cans alongside traditional glass returns. Could this change how Belgians recycle their drinks containers? The family-run business, with roots dating back to 1918, continues to evolve while honouring its heritage.
With such a rich history and fresh innovations, what does this mean for the future of beverage retail in Belgium? Let’s take a closer look at Van Oevelen’s latest move and its local impact.
Why is Van Oevelen’s new store a game-changer? It blends tradition with modern convenience, offering:
- A vast product range: 600+ beers, 400 wines, plus dedicated whisky and rum walls.
- Innovative recycling: the first Belgian drinks shop to accept PET bottles and cans without statiegeld yet.
- Community focus: family-run since 1918, supporting over 100 horeca clients in the region.
- Environmental benefits: reducing PMD bag use and preparing for future deposit laws.
As Van Oevelen leads the way in modernising beverage retail, will other Belgian shops follow? Customers are invited to visit the new Oostmalle store and experience this blend of heritage and innovation firsthand, shaping a greener future for drink recycling in Belgium.
