In the world of celebrity News, Meghan Markle’s new venture, the “As Ever” apricot spread, has stirred up quite the controversy. Jam guru Donna Collins recently criticized the product, highlighting its quick sell-out as a surprising twist in the entertainment landscape. On June 22, 2025, Collins expressed her disappointment, claiming that selling a fruit spread is akin to admitting a jam failed.
- Donna Collins criticizes Meghan Markle's apricot spread.
- Collins claims "spread" indicates a jam failure.
- Markle's use of pesticides questioned by Collins.
- The spread sold out quickly after release.
- Markle's business venture focuses on personal passions.
- Additional criticism surrounds Markle's other projects.
Collins, the owner of Jelly Queens, pointed out that in the jam industry, a spread often indicates a product that didn’t meet quality standards. She took issue with Markle’s choice of ingredients, particularly the use of pectin and conventionally grown apricots. This critique raises questions about the standards we expect from celebrity-branded products. What does this say about the quality of celebrity entrepreneurship today?
This situation prompts a deeper reflection on the expectations we place on celebrity products. Are we more inclined to purchase items based on the celebrity behind them rather than their quality? The following points summarize the key aspects of this unfolding drama:
- Donna Collins criticized Markle’s apricot spread for its perceived quality issues.
- The spread sold out almost instantly, raising eyebrows about its actual demand.
- Collins highlighted the use of pectin as a potential sign of a failed product.
- Markle’s brand has faced scrutiny beyond just the apricot spread, including her Netflix series.
As the entertainment industry evolves, it will be fascinating to see how celebrity ventures adapt to consumer expectations. Will quality triumph over star power in future products?
