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Apple's AirTags improved Bluetooth tracking, prompting Google to enhance Android's Find Hub with a new setup option for better device tracking.
Sam Gupta26 June 2025Last Update :
Google Maps and location
arstechnica.com

Bluetooth trackers have transformed how we locate lost items, and with Apple’s AirTags, their utility has skyrocketed. Now, Google is stepping up its game with a new feature for Android users, set to enhance device tracking capabilities. As of 2025-06-26 00:53:00, Google is preparing to integrate a more effective tracking option into the Android setup process.

6 Key Takeaways
  • Apple popularized Bluetooth trackers with AirTags.
  • Google's Find Hub offers improved tracking options.
  • New setup screen enhances Android tracking features.
  • Find Hub relies on Bluetooth LE identifiers.
  • Current settings for Find Hub are hard to find.
  • Location tracking requires busy areas for effectiveness.

This new feature, part of Play Services version 25.24, will allow users to configure the Find Hub during the initial phone setup. This change aims to improve the reliability of Bluetooth tracking on Android devices, addressing previous limitations that made it challenging to locate items in less populated areas.

Fast Answer: Google’s upcoming Find Hub feature aims to enhance Bluetooth tracking on Android, potentially rivaling Apple’s AirTags and improving user experience globally.

The introduction of this feature raises an important question: how will it impact user privacy? While enhancing tracking capabilities, Google must balance functionality with user security. Consider these implications:

  • Improved tracking may lead to increased device recovery rates worldwide.
  • Enhanced privacy features are essential to prevent misuse of tracking technology.
  • Greater accessibility could drive wider adoption of Bluetooth tracking among Android users.
This development highlights the growing importance of device tracking technology in our interconnected world.

As Google rolls out this feature, users should stay informed about privacy settings and make the most of enhanced tracking options. Will this innovation change how you manage your devices?

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