Dell has officially launched its new “Premium” laptop models, marking a significant shift in the tech landscape. After scrapping its XPS branding earlier this year, the Dell 16 Premium and Dell 14 Premium have arrived, featuring Intel’s Core Ultra Series 2 Arrow Lake processors. This transition, announced on 2025-06-26 17:00:00, aims to simplify the search for high-quality laptops while maintaining the exceptional performance users expect.
- Dell launches new Premium laptop models
- Replaces XPS branding with Premium name
- Features Intel Core Ultra Series 2 processors
- Prices start at $1,649.99 in the US
- New color options: Platinum and Graphite
- Dell 14 Premium supports up to 64GB RAM
The new models retain the essence of their predecessors, the XPS 16 and XPS 14, with a refreshed design and enhanced specifications. Starting at $1,649.99 in the US, these laptops come in two color options, catering to professionals and students alike. Will this rebranding resonate with consumers seeking reliable performance?
This launch raises questions about the future of Dell’s product lineup. Will the new branding attract a broader audience? The shift to the Premium name could have several implications:
- Potential for increased sales as consumers seek modern, high-performance devices.
- Enhanced competition with other leading laptop brands.
- Opportunity for Dell to innovate further in design and technology.
As Dell continues to innovate, tech enthusiasts should keep an eye on future releases and developments. Will these changes set a new standard in the laptop market?
