Google has unveiled an innovative app called Doppl, designed to revolutionize how users visualize outfits using AI technology. This experimental launch, announced on June 27, 2025, allows users to virtually try on clothes, enhancing online shopping experiences.
- Google launches experimental app Doppl
- Virtual outfit try-on using AI technology
- Upload full-body photo for personalization
- Save and share favorite looks easily
- Builds on existing Google Shopping features
- Experimental app may have accuracy issues
Available on both iOS and Android in the U.S., Doppl invites users to upload a full-body photo and experiment with various outfits. By utilizing images from social media or thrift stores, users can see how different styles would look on their digital selves, making fashion exploration interactive and fun.
This innovative approach raises an important question: how will personalized virtual experiences impact consumer behavior in fashion? Doppl not only allows users to visualize outfits but also collects valuable data for future enhancements. Consider these implications:
- Increased consumer confidence in online shopping.
- Potential for reduced returns due to better fit visualization.
- Enhanced data collection for fashion retailers.
As Doppl continues to evolve, it could redefine how we approach fashion and online shopping. Will you be among the first to explore your style with this groundbreaking app?
