Veritas, a staple in Belgian retail, is experiencing a remarkable comeback after years of challenges. Known for its sewing supplies and fashion accessories, the brand is now investing heavily in expansion, with a strong focus on Antwerp. By 2025-07-05 12:08:00, Veritas will open its 121st store in Schoten, marking a significant milestone in its revival.
- Veritas invests in Antwerp with new stores
- Rebrands logo from yellow button to green
- Expands target audience to include men
- Launches clothing line with Olympian Nina Derwael
- Opens 15 new stores in three years
- Offers broad range including international brands
Founded in 1892 by Jean-Baptiste Leestmans, Veritas has evolved from a niche supplier of sewing essentials to a modern retailer catering to a broader audience. The brand’s iconic yellow button logo has been refreshed to a vibrant green, symbolizing its fresh new direction. But what does this mean for Belgian shoppers?
With flagship stores upgrading and new locations launching, Veritas is poised to redefine its presence in the local market, blending tradition with contemporary Trends. This resurgence raises the question: can Veritas maintain its momentum and appeal beyond its traditional customer base?
Why has Veritas managed to turn things around after years of decline? The brand’s strategic shift includes:
- Refreshing its visual identity with a green lime-inspired logo
- Expanding its product range to include international fashion brands
- Targeting a wider audience beyond traditional sewing enthusiasts
- Partnering with local icons like Olympian Nina Derwael for exclusive collections
Looking ahead, Veritas’s expansion and rebranding efforts suggest a promising future. Will this renewed focus on innovation and inclusivity secure its place in Belgium’s competitive retail landscape? Belgian shoppers should keep an eye on upcoming store openings and new collections.
