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Samsung's Now Bar offers AI features but remains largely unhelpful, providing repetitive notifications. Its privacy-focused settings are a positive addition.
Sam Gupta31 July 2025Last Update :
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arstechnica.com

Samsung’s latest innovation, the AI-powered Now Bar, debuted on the S25 series, aiming to enhance user experience through contextual information. However, despite its potential, many users have found the Now Brief lacking in utility since its introduction on 2025-07-31 15:00:00.

6 Key Takeaways
  • Now Bar offers limited useful notifications.
  • AI-powered Now Brief lacks valuable content.
  • Galaxy AI features include text rewriting.
  • Privacy concerns addressed with on-device processing.
  • One UI customization enhances user experience.
  • Samsung's multitasking system is highly effective.

While Samsung has expanded the apps and services supporting the Now Bar, the notifications often remain repetitive, offering little beyond basic weather updates and calendar alerts. Users have expressed disappointment, questioning whether this feature truly adds value to their daily routines.

Fast Answer: Samsung’s AI features aim to enhance user experience, but many find the Now Bar underwhelming, raising questions about the effectiveness of AI in daily tech.

This raises an important question: How can Samsung improve the Now Bar to meet user expectations? The integration of AI in smartphones is a double-edged sword, and its success hinges on practical application.

  • AI features must provide real-time, relevant information to be effective.
  • User privacy concerns are mitigated through on-device data processing.
  • Samsung’s multitasking capabilities remain a strong selling point.
  • Customization options allow users to tailor their experience, enhancing satisfaction.
Samsung’s ongoing AI developments highlight the need for meaningful innovation in global tech, as users demand functionality over novelty.

As Samsung continues to refine its offerings, the tech community watches closely. Will future updates bring the Now Bar to life, or will users seek alternatives? Stay tuned for more updates.

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