Campari Group faces significant challenges as pending U.S. tariffs on European products loom. CEO Simon Hunt highlights that these tariffs are not the only hurdle for the global maker of premium spirits, wines, and aperitifs like Aperol.
- U.S. tariffs pose challenges for Campari Group.
- Weakening dollar increases import prices.
- Expected tariffs may cost 20 million euros.
- Production location limits for certain brands.
- Industry hopes for tariff exemptions on alcohol.
Alongside an anticipated 15% tariff, the weakening dollar is inflating import prices. Hunt stated, “The knock-on effect on consumer pricing is more substantial than simply the tariffs,” during an interview on 2025-08-01 06:15:00. The company estimates that the tariffs will cost it 20 million euros this year and 35 million euros next year.
As the situation unfolds, one must ask: how will Campari adapt its pricing strategy? With multiple mitigation scenarios in play, the company is weighing its options, including potential price hikes. Key considerations include:
- Impact of tariffs on overall pricing strategy
- Possibility of shifting production locations
- Brand provenance and its implications for production
- Industry hopes for tariff carve-outs
As negotiations continue between the White House and the EU, consumers and producers alike should stay informed and consider the potential changes in pricing and availability of beloved spirits.
