Skechers, a leading name in the global footwear market, continues to make waves in Belgium. Founded over 30 years ago by Robert Greenberg, Skechers initially focused on men’s shoes, especially popular utility boots that defined the grunge era. Over time, the brand expanded its reach to include casual and sporty styles for women and children, reflecting evolving fashion Trends.
- Robert Greenberg founded Skechers over 30 years ago
- Initially focused on men's utility boots
- Expanded product range to women and children
- Went public seven years after founding
- Promoted brand with famous musicians and athletes
- Ranked third largest global shoe brand
By 2025-08-01 15:10:00, Skechers had firmly established itself as the third largest shoe brand worldwide. Its presence in Belgium is marked by a prime location on the ground floor of Shopping 1, right opposite the newly renovated New Yorker store. This strategic positioning highlights Skechers’ commitment to serving the Belgian market with accessible, trendy footwear.
But what makes Skechers stand out in Belgium’s competitive shoe retail scene? And how has its history of celebrity endorsements influenced its local popularity? Let’s explore these questions further.
Why has Skechers become so popular in Belgium? The brand’s evolution from niche utility boots to versatile, sporty shoes appeals to a broad audience. Its use of high-profile endorsements by stars like Britney Spears and athletes such as Joe Montana helped build strong brand recognition. Key points include:
- Strategic focus on casual and family-friendly styles to suit Belgian tastes
- Prime retail presence in major shopping centres enhancing brand visibility
- Leveraging celebrity partnerships to boost aspirational appeal
Looking ahead, Skechers is well-positioned to deepen its connection with Belgian consumers by expanding its product lines and enhancing in-store experiences. Are you ready to step into the latest Skechers styles on your next visit to Shopping 1?
