German sportswear manufacturer Adidas has recently faced backlash over its new “Oaxaca Slip-On” shoe, accused of cultural appropriation. The shoe, designed by US designer Willy Chavarria, draws inspiration from traditional huarache sandals of Indigenous villagers in Oaxaca, Mexico, who were not consulted in its creation.
- Adidas apologizes for cultural appropriation claims.
- "Oaxaca Slip-On" inspired by Indigenous huaraches.
- Mexican President calls it "inappropriate cultural appropriation."
- Oaxaca heritage protected under recent legislation.
- Designer expresses regret for lack of collaboration.
- Cultural heritage should not be commodified.
On August 12, 2025, Adidas issued a public apology, emphasizing its respect for Mexico’s Indigenous communities and their cultural heritage. The company acknowledged that the design should have involved direct collaboration with the local artisans, reaffirming its commitment to respectful dialogue.
This incident raises important questions about cultural sensitivity in fashion. How can brands ensure they honor the traditions they draw from? It’s crucial for companies to engage authentically with the cultures they represent. Consider these points:
- Authentic collaboration fosters respect and understanding.
- Legislation in Mexico now protects Indigenous cultural property.
- Public backlash can significantly impact brand reputation.
- Brands must prioritize ethical practices to avoid appropriation accusations.
As the fashion industry evolves, it’s essential for brands to prioritize ethical practices and engage meaningfully with the cultures they draw inspiration from. The future of fashion should be rooted in respect and collaboration.
