Nexon, the developer and publisher of The First Descendant, is facing backlash over its use of AI-generated TikTok advertisements. These ads have been labeled “embarrassing” by players, with allegations that at least one ad mimicked the likeness of a real content creator. As of 2025-08-17 18:43:00, the gaming community is questioning the ethics behind such marketing strategies.
- Nexon accused of using AI-generated ads
- Ads allegedly imitate real content creators
- Concerns over consent for likeness usage
- Players distrustful of game's authenticity
- Nexon Creators program has many sign-ups
- Comments critical of ads reportedly deleted
The controversy began when Reddit user u/iHardlyTriHard highlighted multiple AI ads appearing on their TikTok feed. Players expressed frustration, arguing that using generative AI instead of real creators undermines the community, especially given that Nexon Creators has over 8,800 members.
Could this be a turning point for how companies approach influencer marketing? The situation raises significant concerns about authenticity in digital advertising, particularly in the gaming industry.
This incident prompts a critical reflection on the implications of AI in advertising. Are companies prioritizing efficiency over genuine engagement? The following points summarize the global impact:
- Potential erosion of trust between brands and consumers.
- Increased scrutiny on the ethical use of AI in marketing.
- Heightened demand for transparency in influencer partnerships.
As the conversation around AI in advertising evolves, stakeholders must consider the balance between innovation and ethical responsibility. Will brands prioritize authenticity over automation?
