On February 26, 2025, President John Dramani Mahama appointed Abeiku Santana as the Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA). This significant move aims to enhance Ghana’s status as a premier tourism destination. But what does this mean for the future of tourism in Ghana?
- Abeiku Santana appointed Deputy CEO of GTA
- Appointment aims to boost Ghana's tourism
- Santana promotes Ghana's cultural heritage
- He has a master's degree in business
- Key player in "Year of Return" campaign
- Collaborates with CEO Maame Efua Houadjeto
How Abeiku Santana’s Appointment Will Impact Ghana’s Tourism Sector
Could Abeiku Santana’s new role transform Ghana’s tourism landscape? With his extensive background in media and tourism advocacy, Santana is poised to lead innovative campaigns that could attract more visitors to Ghana. His experience with successful initiatives like the “Year of Return” will be invaluable in this new position.
Key Goals for the Ghana Tourism Authority Under Santana’s Leadership
As Deputy CEO, Santana will focus on several key objectives to elevate Ghana’s tourism sector:
- Launch innovative tourism campaigns to showcase Ghana’s cultural heritage.
- Foster partnerships within the tourism industry for collaborative growth.
- Attract foreign investments to create jobs and boost the economy.
- Enhance the visibility of Ghana as a top travel destination globally.
Abeiku Santana: A Leader in Tourism Advocacy
With a master’s degree from the University of Ghana Business School and years of experience in media, Santana is not just a media personality; he is a certified tourism consultant. His advocacy for Ghana’s tourism has already made waves internationally. His leadership is expected to inspire new initiatives that highlight Ghana’s vibrant culture and hospitality.
Collaborative Efforts to Strengthen Tourism in Ghana
Working alongside Maame Efua Houadjeto, the CEO of GTA, Santana will emphasize collaboration within the tourism sector. By engaging local businesses, government agencies, and international partners, they aim to create a unified approach to promoting Ghana as a must-visit destination.
What This Means for American Tourists
For U.S. travelers, Ghana presents an exciting opportunity to explore a rich tapestry of culture, history, and natural beauty. With Santana’s leadership, the Ghana Tourism Authority is set to introduce new packages and experiences tailored for American tourists, making it easier than ever to discover all that Ghana has to offer.
