Ashly Burch Speaks Out on Sony’s Controversial AI Aloy in Horizon Forbidden West

"Ashly Burch Addresses Controversial AI Aloy in Horizon Forbidden West"

Actress Ashly Burch expressed concerns about AI in gaming, emphasizing the need for consent and protections for performers amid ongoing industry strikes.

Sam Gupta15 March 2025Last Update : 1 day ago

Horizon Forbidden West actress Ashly Burch responds to Sony's controversial AI Aloy

www.eurogamer.net

Actress Ashly Burch has recently addressed the leaked AI Aloy footage that stirred up discussions in the gaming community. This footage featured an AI version of Aloy, the protagonist from the Horizon series, interacting with a Sony employee, raising questions about the future of AI in gaming.

6 Key Takeaways

Ashly Burch comments on leaked AI footage.
AI Aloy demo didn't use Burch's performance.
Burch expresses concerns about AI in gaming.
SAG-AFTRA strikes focus on AI protections.
Future of game performances at risk.
Industry debates ethical use of AI technology.

On March 15, 2025, Burch expressed her concerns about the implications of using AI technology in video games. Is the art of game performance at risk?

Fast Answer: Ashly Burch, the voice of Aloy in Horizon, voiced her concerns about AI technology after leaked footage showed an AI version of her character. She emphasized the need for protections for actors in the industry amidst ongoing SAG-AFTRA strikes, highlighting the importance of consent and fair compensation.

AI Aloy Footage Sparks Debate on Game Performance and Technology

What does the future hold for game performance with the rise of AI? Burch’s response to the AI Aloy footage has ignited a conversation about the role of technology in the gaming industry. As AI becomes more prevalent, the question of how it affects the creative process and the artists behind the characters is crucial.

Warning! The ongoing discussions about AI in gaming are particularly relevant in the U.S., where many actors are fighting for their rights amid technological advancements.

Concerns Over AI Use in Gaming and Actor Rights

Burch’s concerns extend beyond her own performance. She highlighted the need for protections for all actors in the gaming industry, especially during the current SAG-AFTRA strikes. As AI technology advances, the potential for misuse grows, raising fears about the future of creative jobs. Here are some key points from her statement:

AI versions of characters should not be created without consent.
Fair compensation for actors is essential when using AI technology.
Actors need to know how their AI likenesses will be used.
The industry must protect the art form of game performance.

Impact of AI on the Future of Game Performance

The integration of AI in gaming is not just a technological advancement; it poses significant challenges for actors. Burch fears that if protections are not put in place, future generations of performers may find themselves without recourse against unauthorized use of their likenesses. This could lead to a loss of creativity and authenticity in video games.

Industry Response and the Role of Gaming Companies

Many gaming companies are exploring AI technology to enhance gameplay and create innovative experiences. However, as Burch pointed out, the focus should be on responsible use. Companies like Microsoft and Activision are already experimenting with AI, but the ethical implications must be addressed. How can the industry balance technological advancement with the rights of creators?

As the debate over AI in gaming continues, it is essential for both creators and companies to engage in meaningful discussions. The future of game performance depends on protecting the rights of those who bring these characters to life.