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The recent entry of Digi into the Belgian telecom market on December 24, 2023, has stirred excitement among consumers. With a budget-friendly plan at just 5 euros per month for unlimited calls and texts, plus 15 GB of data, Digi quickly caught attention. How will this impact established players like Proximus and Orange?
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Key Takeaways
- Digi's launch caused market nervousness in Belgium.
- Orange aggressively matched Digi's pricing with Hey! Telecom.
- Initial impact of Digi on market was minimal.
- Orange reduced visibility of its 5 euro offer.
- Website redesign aims to clarify customer choices.
- Testaankoop filed complaint over misleading advertising.
How is Digi changing the Belgian telecom market dynamics?
Digi’s arrival initially sparked significant competition in Belgium’s telecom sector. Although early reports indicated minimal customer migration from major providers like Proximus and Orange, recent developments suggest a shift in strategy among incumbents. Key points include:
- Digi offers a low-cost plan with no frills.
- Orange’s Hey! Telecom matched this offer but later scaled back visibility.
- Proximus reported stable customer retention despite new competition.
