Efforts to reduce visual clutter and improve urban aesthetics in Etterbeek are gaining momentum. On 2025-06-15 13:03:00, Julie de Groote, the alderman for urban planning and heritage, announced plans to limit intrusive advertising in the municipality. This move aims to create a more harmonious cityscape by restricting oversized billboards and excessive signage.
- Julie de Groote kondigt reclameverbod aan
- Drie grote NMBS-borden worden verboden
- Gemeente reguleert winkeluithangborden via verordeningen
- Streven naar harmonieuzer stadslandschap zonder reclame
- Elsensesteenweg krijgt grafische harmonisatie
- Impact op winkelstraten verandert uitzicht
The first concrete step involves banning three large NMBS advertising boards near Etterbeek station and on Graystraat. De Groote emphasized that this decision marks a significant advance in reducing the volume of outdoor advertisements in the area. But how will these changes affect local businesses and the overall urban experience?
Looking beyond billboards, the municipality is also set to regulate shop signs on key commercial streets like Elsensesteenweg through new zoning ordinances. This approach seeks to prevent architectural chaos and promote graphic harmony across Etterbeek’s shopping districts.
What does this mean for Etterbeek residents and visitors? The initiative reflects a growing desire to balance commercial visibility with aesthetic appeal. Key points include:
- Reducing visual noise from large advertising panels
- Using zoning laws to manage shop signage and maintain architectural coherence
- Gradual but impactful transformation of major shopping streets
- Potentially improved pedestrian experience and neighborhood character
As Etterbeek moves forward, will other municipalities follow suit in regulating outdoor advertising? Residents and business owners alike should stay engaged as these policies evolve to ensure a balanced, attractive urban landscape for all.
