FX’s hit fine-cuisine dramedy is back! The fourth season premiered on Hulu on June 25, 2025, surprising fans who may have missed the buzz surrounding its return.
- FX premiered season four on June 25.
- Marketing campaign was robust but less visible.
- Press junket for season four was canceled.
- Limited access to cast for interviews.
- Review embargo timed with episode runtime.
- Critics' reception of season four is mixed.
Despite the show’s initial marketing blitz, including ads plastered across New York City’s transit, the lead-up to season four felt quieter. A spokesperson for FX confirmed that their marketing efforts remained strong, even if they seemed less visible.
With the premiere now behind US, viewers are eager to see how the season unfolds and what surprises lie ahead. Will this season reignite the show’s earlier acclaim?
The unique marketing strategy surrounding this season raises questions about FX’s approach to promoting its flagship shows. With critics divided, will this season capture the hearts of viewers as the previous ones did?
- FX’s marketing campaign was robust yet less visible than in past seasons.
- Season four received mixed reviews, with some critics expressing disappointment.
- Strict embargoes on reviews aimed to prevent spoilers and maintain viewer intrigue.
- Cast and crew availability for press was limited, raising eyebrows among industry insiders.
As the entertainment landscape evolves, fans should stay tuned for more surprises and developments from their favorite series. Will this season be the turning point for FX’s flagship show?
