Sint-Pieters Station Unveils ..Premium Belgian Chocolate.. Shop as NMBS Offers Rental Space

Sint-Pieters Station Opens Premium Belgian Chocolate Shop Space

A new retail concept offering premium chocolate will debut this fall in Gent-Sint-Pieters station, enhancing the visitor’s customer journey experience.
Marie Dupont2 August 2025Last Update :
In het Sint-Pietersstation wordt binnenkort “premium chocolade” verkocht: NMBS zet winkelpand te huur
www.nieuwsblad.be

Belgium’s love for premium chocolate is set to get a new showcase at Gent-Sint-Pieters station. Starting this autumn, NMBS plans to introduce a retail concept focused on high-quality Belgian chocolates, enhancing the customer experience at one of the country’s busiest transport hubs. This initiative was announced ahead of the August 21 deadline for candidates to submit bids, with News circulating on 2025-08-02 01:30:00.

6 Key Takeaways
  • NMBS zoekt nieuwe huurder voor winkel
  • Winkelruimte van 28 m² te huur
  • Focus op premium chocoladeconcept in station
  • Concessie loopt af, bod tot 21 augustus
  • Contract start uiterlijk 1 oktober
  • Chocolade sluit aan bij Belgische traditie

The space in question, located just left of the main entrance where newspapers and tickets were once sold, offers 28 square meters of prime retail area. NMBS highlights its excellent visibility and constant foot traffic, making it an attractive opportunity for businesses aiming to tap into the station’s steady stream of visitors.

Why chocolate, specifically? NMBS spokesperson Bart Crols explains that Belgium’s reputation as a chocolate country makes this concept a natural fit. But what does this mean for local shoppers and travelers? Read on for the fast answer.

Fast Answer: NMBS is seeking a new tenant to operate a premium chocolate shop at Gent-Sint-Pieters station from October, aiming to blend Belgian tradition with a tailored customer journey in a high-traffic location.

How will this new retail concept impact the station’s atmosphere and visitor satisfaction? Could this be a model for other Belgian stations? The focus on quality and customer experience suggests NMBS is prioritizing more than just rental income. Key points include:

  • Concession available for 8 years, with bids due by August 21
  • Selection based on both price and quality of the retail and design concept
  • Integration of Belgian chocolate culture to attract local and international customers
This initiative reflects NMBS’s broader strategy to diversify station services, enhancing convenience and local flavor for commuters across Belgium.

As the bidding process unfolds, Belgian entrepreneurs and chocolate aficionados alike should keep an eye on this opportunity. Will Gent-Sint-Pieters become a new hotspot for chocolate lovers? Only time will tell, but the stage is set for a sweet new chapter in Belgian retail at the station.

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