Apple TV+ is making headlines with a significant price increase, raising its monthly subscription from $9.99 to $12.99. This change, effective from 2025-08-21 18:48:00 for new customers, marks a 30% hike in fees for the popular streaming service.
- Apple TV+ price increases to $12.99/month
- Existing customers face price hike within 30 days
- Annual rate and Apple One pricing unchanged
- No ad-supported option for Apple TV+
- Price increase follows new season trailer release
- Apple TV+ launched in November 2019
While existing subscribers will see the increase reflected in their bills within 30 days, the annual rate of $99.99 remains unchanged. This move comes just after the release of the trailer for the fourth season of one of its flagship series, prompting questions about the timing of this price adjustment.
This price hike raises eyebrows in the competitive streaming landscape. With Apple TV+ being the only major service without an ad-supported option, will this increase push subscribers away? The timing is curious, especially with speculation about the end of its Friday Night Baseball partnership.
- Monthly subscription increases by 30% from $9.99 to $12.99.
- Existing customers will see changes within 30 days.
- Apple TV+ remains ad-free, unlike many competitors.
- New season trailers released amid pricing changes.
As the streaming wars intensify, will Apple TV+ continue to attract viewers with its original content? Only time will tell if this price increase pays off in the long run.
