Xiaomi launched the Xiaomi 15T series of smartphones during an event in Munich on Wednesday as it continues its global expansion.
- Xiaomi launched the Xiaomi 15T series of smartphones.
- The launch event took place in Munich.
- Xiaomi 15T priced at 649 euros ($766).
- Xiaomi is the third largest smartphone player in Europe.
- The devices feature a triple-camera system and 6.83-inch display.
- Xiaomi aims to challenge Samsung's mid-range and top-end devices.
The Xiaomi 15T series includes two smartphones — the Xiaomi 15T and Xiaomi 15T Pro — priced at 649 euros ($766) and 799 euros, respectively. The devices feature a triple-camera system, a large 6.83-inch display, and significant battery power.
Xiaomi aims to position these devices as contenders to Samsung’s mid-range A series and top-end S Series of smartphones. For comparison, Samsung’s S25 starts at 799 euros, while its S25 Ultra starts at 1,249 euros in Germany.
“The 15T is basically an affordable flagship with high-end features but priced half a notch down from the top tier premium devices.”
— Bryan Ma, vice president of devices research at International Data Corporation
Xiaomi has expanded its geographical footprint and offerings, becoming the third largest smartphone player in Europe by market share, behind Samsung and Apple. The company is also preparing to unveil its 17 series of devices in China.
Xiaomi’s strategy aims to capture budget-sensitive, spec-focused buyers looking for high-end devices. The company also announced the global launch of its Mijia brand of home appliances, including a refrigerator, washing machine, and air conditioner.
Originally reported by www.cnbc.com as “Xiaomi 15T and 15T Pro: Price, specs, availability” on 2025-09-24 17:43:00.
